Page Authority Checker
Page Authority Calculator
One of the biggest challenges for all website owners aiming to get organic traffic is the improvement of link mass. Webmasters spend much effort to see regular backlink growth on the graph but often do not know the answer to the key question - what is page authority?
You should check the quality of a donor website before posting a link. Metrics from various SEO services can help you do it. You can identify authoritative projects using search engine marketing platforms and build links.
What Is Page Authority?
So, what is page authority? Without taking SEO metrics into account, page authority is the digital equivalent of its quality. It is used to understand which page deserves higher rankings in search results.
Google’s ranking formula is kept secret; it is still unknown how the algorithms generate search results. Webmasters know only that hundreds of different factors affect the outcome.
Google gives authority metrics to each domain and page. For this purpose, it uses the PageRank metric, previously shown in the public domain. Now, we won’t see the actual numbers, but PR continues to be part of the search algorithms, which only strengthens the role of PA in SEO.
When PageRank checkers were relevant, SEO platforms were already offering alternatives. Today, such metrics act as lifelines, allowing website owners to determine the donor’s quality in minutes.
If delivering SEO without metrics, webmasters would have to analyze hundreds of pages and domains manually, which is a difficult task. Therefore, search engine marketing platforms are very helpful.
Note that search engine algorithms work differently than SEO services. There is no point in comparing PageRank with the analogs, which are still being updated. They are useful only as one piece of the puzzle, so you shouldn’t make decisions based on one metric alone.
More often than not, webmasters using different link-building methodologies rely on the Page Authority metric from the popular Moz service. The company supporting the platform has been developing SEO products for over 15 years and clearly understands Page Authority's meaning.
PA by Moz demonstrates the effectiveness of a page’s ranking in search results. This metric can be considered equivalent to PageRank. When webmasters analyze donors before posting links, they pay great attention to Page Authority.
PA in SEO is tied to a specific page, not a website. Therefore, if a donor is high-quality, you should choose the page with the highest score. Then, theoretically, you can get more benefits for the same cost.
What does it mean in SEO?
PA in SEO assesses the page quality and the project value in general. If the page also ranks well for the most relevant keywords, you should add the donor to your allowlist.
Theoretically, the higher the Page Authority, the better the chances of the page getting a top position in SERPs. But this conclusion is drawn based only on the Moz algorithms, not Google’s. Actual results can vary significantly.
Nevertheless, it would help if you did not disregard the Page Authority meaning. You can use this indicator to select a stronger page and website from a list of potential donors. But it is better to make decisions based on a set of metrics. If Moz displays low numbers, but the project is high-quality and has a regular audience, you can safely build links to it. In SEO, numbers mean a lot, but the final decision is made by a person, not by algorithms.
It takes a few seconds to answer the “What is my Page Authority?” question, thanks to the high speed of data processing in Moz and other services. You do not need to purchase a subscription plan and spend a few hundred dollars.
SEO platforms free webmasters from routine work, but you should not forget about manual analysis. In most cases, Moz rates authoritative projects high, but the algorithms can fail from time to time.
So, it would help if you did not avoid additional work since it is important to manually analyze the content and spam score of potential donors. Webmasters sometimes forget about these aspects and focus solely on checking SEO metrics.
How Is the Page Authority Scored?
When we are done with the “What is Page Authority?” issue, let’s figure out how the metric is scored. Page Authority is the value of a page measured between 0 and 100. The more points the page scores, the higher its chances of getting high positions but only in the artificial environment of the Moz ecosystem.
The basis of the Page Authority algorithm is a logarithmic model applied in the original PageRank. Therefore, the index is often used as an accessible option.
Page Authority is a predictive measure rather than the ultimate truth. In addition, page quality scores can change over time. It scores 60 points today but may drop to 30 points in a few months.
PA in SEO is determined based on more than 40 specific indicators. Each of them affects the final number. So, if the algorithms question most criteria, the page will not get many points.
The data to generate Page Authority are taken from the Mozscape index, considered one of the largest databases in the SEO world. Mozscape is a clone of Google’s bot that crawls websites and records data.
The information in the index is regularly updated, so PA is not a constant value. The page authority value must quickly adjust to changes on the page. For example, if there are multiple spam outbound links, the webmaster should notice such issues before posting a backlink.
Page Authority improvement or decrease depends on more than just link upgrades. Moz periodically updates its approach to calculating its metrics. Therefore, you should regularly monitor the dynamics.
Machine learning algorithms are used to convert the Page Authority meaning into figures. They analyze incoming data and perform a large range of calculations. The result is Page Authority as a relative measure of quality.