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SEO is a long-term investment
The importance of search engine optimisation is a fact in today’s economy, but if your business is not playing the long-term game, and putting the right investment behind it, you are already starting on the back foot. If a brand does have a SEO project that is considered a fail, budgets are cut and sometimes this means that the brand now doesn’t have the requisite budget to implement a relevant and accurate SEO strategy.
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